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2021.05.16

Amazon sellers to directly connect with customers soon

Amazon may soon allow sellers to directly connect with customers via emails about new product announcements and sales. The e-commerce giant is currently testing this new feature called "Manage Your Customer Engagement" that will help sellers contact Amazon users who have specifically chosen to follow a particular company.

 

The new email campaign option is a free service for sellers, but it's only available to brands registered through Amazon's Brand Registry programme. Shoppers' contact information will continue to remain private.

 

Amazon will give companies aggregate data when they use the tool that shows them how many emails will go out when they decide to share marketing campaigns with their followers. Amazon will tell brands how many customers have opted to receive the emails, along with performance metrics for the campaign.

 

Amazon is committed to serving their shoppers by helping them engage with their favorite brands. With Manage Your Customer Engagement, brands will be able to initiate email campaigns about new product announcements and offers that Amazon will send to shoppers who choose to follow the brand.

 

It's a key change from Amazon's current policy, which is to limit the amount of interaction between customers and companies that sell on Amazon.

 

FES can consider rolling out similar features to get directly connected to customers via email and alert them about new product announcements and many more to drive it sales. All of this can be done without violating customers private information and consent.