Le Coq Sportif partners with South African logistics startup

French sports equipment and wear company Le Coq Sportif has partnered with local logistics startup, Pargo to reach its customer base across South Africa and offer a convenient way for consumers to pick up their orders via Click & Collect delivery option.


Their decision to partner with Pargo comes from their commitment to offering their customers delivery options that suit their needs best. They’ve quickly seen their Click & Collect numbers grow once they made the option available, signalling the need and desire their customers had for more alternative delivery methods.


A challenge that many eCommerce businesses face is last-mile delivery as according to reports over 70% of Sub-saharan Africans live in difficult to service areas with little access to goods and services. Within South Africa consumers are located in various areas such as security estates, large business parks, informal areas, and vast agricultural areas that are hard to reach through traditional delivery methods. With Pargo’s innovative Click & Collect option, consumers will now be able to collect their Le Coq Sportif orders from over 3 000 pickup points in the country.


Click & Collect is quickly becoming an essential delivery option for many South Africans. Just last year they saw a tremendous 153% growth in their own Click & Collect orders. 2021 has kicked off with a bang, and thanks to their recent retail partnerships like Le Coq Sportif, they are confident it will be another great year for Pargo.


Pargo’s pickup points cover over 87% of South Africa’s postal codes and are conveniently located in popular stores such as Clicks, Lewis, and SPAR as well as local stores that are easily accessible to the public.


Le Coq Sportif customers are now able to select any one of the available Pargo Pickup Points on the sports brand’s checkout page as the delivery destination. This enables customers to collect their orders when it suits their schedule further enhancing the offer of convenience.


FES can consider teaming up with Pargo once FES has expanded its footpath to South Africa in order to leverage their Click & Collect option as well as to make the service available to all customers residing there. This solution will help FES to tap the South African market.