Big Y launches myPicks online ordering
Big Y has launched their newest e-commerce platform, myPicks online ordering, to provide one more option for customers to shop for groceries.Big Y is one of the largest independently owned supermarket chains in New England. myPicks is an online shopping experience that provides a contactless way for Big Y customers to get their food by clicking through their order online for curbside pickup.
Big Y now has the technology in place to manage the nuances and complexity of both food safety and quality y for their online shopping service, in partnership with an unnamed software provider. They are constantly searching for ways to improve the shopping experience for their customers.
They’ve learned the importance of having their own e-commerce option this past year, as demand soared due to the coronavirus pandemic. They are excited to launch their new online shopping service for those customers interested in e-commerce. Big Y’s trained e-commerce shoppers combined with years of supermarket experience for selecting the best and highest quality fresh foods for myPicks.
Big Y has been testing their new service over the past several weeks. Once fully operational, they will be able to provide online orders for over 7,000 customers a week from this Chicopee location. By the end of the year, customers will also be able to pick up their online orders via temperature-controlled totes in secure lockers at the following additional Big Y locations in Massachusetts: Cooley St. Springfield, East Longmeadow, Longmeadow, Ludlow, South Hadley, Westfield, Westfield Shops, West Springfield and Wilbraham.
Big Y’s myPicks online ordering service carries no additional fees for orders of $40 or more. Additionally, Big Y customers visit bigy.com for alternative at home delivery options.
FES can also enable online ordering and pick up in-store service with no additional fees as an initiative to improve shopper’s experience and satisfaction. This initiative also supports contactless delivery and this may attract new shoppers to purchase on FES platform as well.