Maxis offers digital marketing tool for SMEs

In its commitment to support small and medium enterprises (SME) in the country with digitalisation, particularly in e-commerce, Maxis has launched its Digital Marketing Starter Kit, an all-in-one self-serve digital marketing platform that helps businesses reach more customers online.


Designed to empower businesses that are new to eCommerce and those without prior digital marketing experience, the Digital Marketing Starter Kit is part of a suite of propositions under Maxis' e-commerce and retail.

The company said businesses keen to explore the platform features can enjoy a 30-day free trial to get started easily. The free trial period provides the flexibility to cancel at any time, without incurring any additional costs or fees. In addition, the Digital Marketing Starter Kit is claimable under the SME Digitalisation Grant.

"Upskilling and going digital is not an option for SMEs but necessary for survival especially in a fiercely competitive environment. We have been supporting this critical segment for many years now through our digital solutions and onboarding and are pleased to continue this commitment with our Digital Marketing Starter Kit.


This platform can essentially open up new opportunities for them to be an important part of a fast-developing digital ecosystem and expand into domestic and even international markets," said Maxis' Head of Enterprise Practices, Claire Featherstone.

According to Maxis, the Digital Marketing Starter Kit addresses several pain points for businesses: Lack of time in managing multiple digital platforms and sales channels; little or no expertise to effectively reach online shoppers; and limited funds to outsource creative work on advertisements.