FES was founded in 2015, and its main business is cross-border trade in Thailand to export jewelry to the United Kingdom, the United States and import local goods from the United Kingdom and the United States.

In fact, as early as 2018, the company was dissatisfied with the status quo, and was constantly planning to develop new businesses. Since then, it has gone deep into the jade market to understand the market. By coincidence, it was discovered that most of the jade source market of Thai jewellery shops relies on tourists, and thus discovered a new business opportunity, that is, the Internet sales platform. However, due to the lack of technology in Thailand at the time, an Internet was established. The platform was very difficult, so it was put on hold. However, at the end of 2019, the idea of ​​bringing Thai jewellery offline products to online sales came up again, so I began to slowly persuade major jewellery processing factories and retail stores to join, but the Thai tourism industry and jewellery at that time The industry is still in a full stage, almost all processing plants and retailers have refused to join.

However, at the beginning of 2020, due to the rapid spread of the epidemic, Thailand officially closed the country and the city on March 26. Thailand has never closed the country since SARS in 2003. As we all know, 18% of Thailand's GDP comes from tourism, which is Thailand's pillar industry. After Thailand's tourism industry was forced to stop, the company once again saw that new retail has become an irreversible development trend.

In recent years, cross-border new retail, as a new type of international trade, has sprung up all over the world. The scale of market transactions has grown rapidly and the market potential is huge. Driven by the dual engines of new retail and cross-border trade, new retail has broadened the path for enterprises to enter the international market with an open, multidimensional, and three-dimensional multilateral economic and trade cooperation model. Its small-batch and multi-batch "fragmentation" characteristics effectively adapt to The development trend of international trade.


Under the guidance of China’s “One Belt, One Road” initiative, and through the innovative “Internet + Cross-border Trade” business model, the “Online Silk Road” that integrates online and offline development has been created to reconstruct the production chain, trade chain and value chain .

In line with the trend of new retail, FES trading company uses its own resources to combine Thai jade processing plants and offline retail stores with cross-border trade and new retail models, which is bound to bring new business opportunities to the declining jewelry industry in Thailand!

In fact, as early as October 2016, Jack Ma, then chairman of Alibaba's board of directors, proposed the concept of "new retail" at the Yunqi Conference, that is, "the reconstruction of people, goods, and markets driven by big data." In Jack Ma’s view, in the next ten or twenty years, new retail will replace the concept of e-commerce, online and offline will be combined with modern logistics to create new retail formats, and this model will be more Business and offline bring a strong impact. As the saying goes, this is the worst time, but there is the greatest business opportunity. In the last financial turmoil, many large companies were very difficult. The three major U.S. auto industry giants-General Motors, Ford and Chrysler all fell sharply. Many giants went bankrupt. The Man Brothers, the Wall Street financial predators that had been established for more than 100 years, collapsed...

But at the same time, L'Oréal in France bucked the market and its sales increased by 5.3% in the first half of 2008; Shiseido in Japan also bucked the trend; "Uniqlo" also broke out this year and gave birth to the new Japanese richest man-Masa Yanai , This is the best explanation.

At least the following world-class companies were born during the economic crisis: Procter & Gamble, IBM, General Motors, FedEx, etc...

Whenever someone falls, someone must stand up. This is the iron law of history.

The company's corporate purpose: The road is chosen by oneself, whether it is good or bad, success or failure, we must persist in doing it.